What Is Search Engine Optimization

Search Engine Optimization also known as SEO is the process of obtaining traffic in an organic and natural way from the search engine results. This is one of the most common requested services we provide our clients.  In addition, one of the most frequently asked questions that we get is “What is Search Engine Optimization”. We plan to review some of this with you today.

There are many search engines in use today that provide individuals results based on the keyword they type into the search engine.  The major search engines in use today are Google, Bing, and Yahoo.  These providers will present users with content from local listings to videos depending on the search terms they used.  These are known as the organic search results.  However, you will also see paid ads in your search results.

Why Should I Have A SEO Friendly Website?

A large portion of web traffic will be driven to your website from the major search engines with Google providing the bulk of this traffic.  Clearly there are other ways traffic will come to your website, such as Facebook and other methods of social media marketing.  However, the majority of individuals make use of search engines to find what they are looking for.

The major search engines do their best to provide the most relevant content possible to their users.  For them to do this they must be able to find your website in order to index your website in their results.  If your website is not optimized properly, nobody will find you online and you will be losing out on the traffic to help grow your business.

A search query is a word or group of words typed into the search box by an end user.  This is what will help provide your website targeted traffic.  This type of exposure will make a huge difference in the revenue your company makes on a monthly basis.  Investing into having a properly optimized website with the use of search engine optimization has the ability to make a significant return on your investment.

How Come I Need SEO Optimization?

While the search engines do a great job on their own it is important to help them out with the proper signals.  Google, Bing and Yahoo are constantly making updates to their algorithms to make the results better for their users but we still have to provide them with key information.

As we stated previously, by doing SEO the correct way it has the potential to drive a lot of traffic to your business in which you offer them services that they are looking for.  Clearly this is a major reason to provide the search engines the desired info they are looking for.  However, by providing them the incorrect information it will do the opposite and bury your website in the search results.  This is not what you want to do!

Is SEO Something I Can Do Myself?

SEO is a complex animal but to grasp the basics will be fairly easy.  However, a simple mistake can cause some major issues for you in the search results.  If this is something you desire to learn it will take time to do so.  There are many things we can learn if we dedicate the time and effort.  However, we will make mistakes along the way.  When it comes to your business, this is something that you do not want to make a mistake with.

It is best to put the effort into hiring a digital marketing agency to do this for you.  Clearly you will want to do your homework on who you hire.  My best advice for you on this is to have them show you the work that they do.  If they are good at SEO they will be able to show you results in Google.  If they can’t show you results, we highly recommend passing on them.

Finally, if the price seems too good to be true it normally is.  If you run across somebody offering you SEO for $500 to $800 per month I would be extremely cautious.  Odds are they are simply outsourcing the work to a country overseas and not overseeing any of the work.  This is a disaster in the making!  Be sure to do your homework when hiring a digital marketing agency to do your search engine optimization (SEO).